Prince Dance Institute Summer Classes
Marketing Collateral & Campaign | Website Updates
Date: May 2021
Client: Prince Dance Institute
Role: Marketing / Design / Photography
URL: princedanceinstitute.com
About the Client and Project...
Prince Dance Institute has been teaching the performing arts on Hawai‘i Island since 2004. The school provides classes in dance, musical theatre, circus arts, and more.
I’ve been working with Prince Dance Institute since 2015, building and maintaining their website and executing multiple marketing campaigns to promote their school and performances.
For this project, the school reached out to me to oversee a marketing campaign for their 2021 Summer Classes—a session of classes they had never done before.
The project included creating print and web promotional collateral, creating a landing page for their website, a Mailchimp email marketing campaign, and a Facebook advertising campaign.
I am happy to report that most of the classes on offer sold out completely. The school even had to add additional classes to accommodate all the students.