Prince Dance Institute Spring Classes (2021)

Prince Dance Institute has been teaching the performing arts on Hawai‘i Island since 2004. The school provides offers classes in dance, musical theatre, circus arts, and more.

I’ve been working with Prince Dance Institute since 2015, building and maintaining their website and executing multiple marketing campaigns to promote their school.

For this project, the school reached out to me to oversee a marketing campaign for their Spring Semester in 2021.

The project included designing all PDI’s promotional print media such as a poster—utilizing one of the school’s upper-level dancers; seen on the poster—to put up around Hawai‘i Island, as well as hanging banners to promote their classes around Waimea (Kamuela).

The school also asked me to design the promotional digital media utilizing consistent branding. This included creating a landing page for their website, a Mailchimp email marketing campaigns, updating their Facebook page, and more.

In terms of marketing and publicity, I was asked to oversee the school’s Facebook/Instagram advertising campaign, email marketing campaigns promoting the Spring Semester. I also wrote a press release that gained them significant coverage in the West Hawaii Today newspaper.

Even with the COVID-19 pandemic happening and strict health and safety protocols the school had a very successful Spring Semester.