Promo image for Prince Dance Theatre's original production of The Turning Point

Prince Dance Theatre presents the original production of The Turning Point

Marketing Collateral creation / event Marketing & promotion

Date:  November 2020
Client: Prince Dance Theatre
Role: Graphic Designer, Event Photographer Marketing Strategist
URL: princedancetheatre.org

About the Client and Project...

Produced and presented by Hawai‘i Island’s own Prince Dance Company (PDC), The Turning Point was a series of fundraising performances that took place during the month of December 2020. The performances were held at the acclaimed Russel Art House in Waimea (Kamuela) at sunset.

The Turning Point, is a performance that takes viewers on a journey through the seven stages of grief and the gifts it provides. It is a one-of-a-kind theatrical dance performance to acknowledge and explore the transitions through the stages and the gifts the journey through all of the stages provides. It is a powerfully emotive piece that explores one of the most natural parts of our humanity.

For this project I worked closely with PDC’s board president and artistic director to create just what they were looking for—an invitation that was elegant and eye catch, but also remained true to what people could expect from the performance and its theme of grief.

In addition to designing the invitations, I created a landing page for the events on the princedance.org website so that patrons could learn more about the fundraisers and reserve seats, as capacity was capped due to COVID-19 protocols.

I also took on the role of event photography to help the company create promotional material and for archival purposes.

It is safe to say the Prince Dance Company put on a very successful series of fundraising performances and they way more than exceeded their fundraising goals for these events. 

Since the live performances, The Turning Point has has been converted to film and is available for viewing at Kahilu.TV.

The Turning Point was a smashing success indeed!

Print media DESIGN

Event Invitations & Envelopes
The Turning Point Invitations

Landing Page Creation

princedance.org landing page for The Turning Point

Event Photography

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